How To Avoid Neglecting Your Brand

brand identity | brand photos | website photos | entrepreneurial photos | brand photographer | branding photos | brand photos | on brand photos | my brand photos | branded photos |

Your Brand Is More Than Colors And A Logo

When you think about the word “brand”….what do you think about?  It can be our brand or anyone’s brand. You probably went straight to thinking about the logo, the colors and the font, correct?  

Think about Coca-Cola….you can easily visualize the font and logo on a red can in your head, but their brand doesn’t end there.  

What else comes to mind when you think about the Coca-Cola brand?  Possibly, a thirst quenching, tasty beverage, right? Ok, now what else?  

Think deeper.  Does it make you think about the good old days and childhood memories of sharing a Coke with your BFF on a warm sunny day?  Ok, maybe this isn’t your exact memory, but you catch my drift.

This is what a brand is all about. It’s about creating an instantly recognizable brand identity and it’s about creating an emotional connection.  A brand may have a couple notable products, but it’s the overall brand identity that hooks people and creates raving fans.

Let’s look at another example...Apple computers.   It’s no surprise that PC’s are cheaper than Apple computers.  Apple doesn’t try to compete with PC on price. They know that a PC is cheaper.  Apple focuses on the experience. If you notice, a lot of their marketing is about connecting emotionally.  They focus on creativity and being the cool guy...not the nerdy PC. And it must be paying off! If you’re an Apple fanatic….you don’t have a MacBook and an Android phone!  Typically, you own the entire lineup of Apple products and will have spent far more money to do so in the process. 

Your brand is more than just some colors, font and a logo!  You owe it to yourself and your business to fully develop an in depth brand identity.

It's A Juggling Act

You have so many different working parts that are integral to your business and building a cohesive brand because your brand is actually everything that encompasses your business...it’s your colors, font, logo, mission, vision, vibe, message AND PHOTOS!!  So, please don’t overlook the photos. Photos get far more engagement than text. (I could go and find the stats for you, but by now I’m sure you’ve already seen them.) So what does that mean? It means that more often than not, it’s the photos that stop people from scrolling to check out your message...not the other way around.  Therefore, your photos are extremely important!

Photos are the visual representation of your brand and the visual representation of your written message! 

Entrepreneurial Crush 

Think about your favorite online entrepreneur….someone that you tell all your entrepreneurial friends about.  Can you pinpoint their brand the minute you see their photo pop up on your feed? I’m sure you can!  The most amazing thing about it is that you don’t have to see their faces or their bodies to know it’s their brand.  But you know it the minute you see it and what did you do next? You clicked on their post and probably purchased their newest offer!! 

Why?!  Because they’ve build that know, like and trust factor through their branding to which you’ve become a raving fan!  They’ve created immediate brand recognition with their images and followed up with spot on messaging. The photos and written message are the perfect compliment to each other and along with the raving fanhood syndrome, equates to increased conversion rates!  Ca-CHING!!

So, how do YOU create a recognizable and well-rounded brand that will have people emotionally invested and shouting at the rooftops to their friends about?

Step 1:  Stop living in the sea of sameness and ditch the stock photography!!  

You can never stand out from the crowd when you’re competing with everyone else using the same image.  

This became more pronounced with the advent of Canva.com.  Canva allows photography and graphic design novices to create beautiful images for their website and/or social media platforms.  It’s extremely easy to use and super affordable, but the downside to it was that tons of people ended up using the same photos to represent their brands….and this is never helpful if you’re trying to be unique and stand out in the world wide web.  

Case in point….you’re scrolling through Pinterest (or any social media platform of your choice) and you scroll past a photos because you THINK you’ve already seen that post or offer.  When in fact, if you had looked closer, you would’ve realized that someone else is using the exact same photo for a totally different offer. It’s quite possible that the offer you just scrolled past is EXACTLY what you’re searching for….but now you’ll never know.  

brand identity | brand photos | website photos | entrepreneurial photos | brand photographer | branding photos | brand photos | on brand photos | my brand photos | branded photos |

Step 2:  Invest in your future and hire a brand photographer.

A brand photographer is someone who will immerse themself in your brand in order to fully understand its mission and essence.  

The photos that you receive will be able to tell your brand’s visual story and they’ll compliment your written message.  But, best of all….they’ll be yours! They will be unique to your brand and they won’t end up on another competitor’s website or social feed.  SCORE!!

Step 3:  Get noticed by your ICA by sharing your beautiful photos with your audience!!

Where can and should you use your new branded and beautiful photos?  

Start using your branded photos everywhere….!

  • Social media
  • Your website
  • Course material
  • Webinars
  • Ads
  • Print materials

Your photos will be uniquely your brand and they will start attracting your ideal customers, building your know, like and trust factor; and increasing sales.  Your brand will become easily recognizable and you’ll start building your own set of raving fans.

I recently wrote a blog post that goes into great detail on why it's important to have custom branded photos and ALL the places you could benefit from using your own photos.  Have a look at the post for more inspiration and details.

You’ll be happy that you’ve invested in your business and your brand’s future.  Having photos that are uniquely your brand is exciting and will help up-level your business!!

Want to see some of the other photos I've done?  Check out my portfolio here. 

Ready For Branded Photos?

Let's chat & make sure we're a perfect fit!!  


brand identity | brand photos | website photos | entrepreneurial photos | brand photographer | branding photos | brand photos | on brand photos | my brand photos | branded photos |

Why Your Business Needs Custom Photos

Custom photos rock!!  Want to know what's so special? Keep reading my friend and you'll find the 4-1-1!

An Entrepreneur's Got Goals

As an entrepreneur you have big aspirations and dreams for your life and your biz, right?  I know, I do. I quit my job of 18+ years to pursue my goals and dreams. For me, my dream was to have time and location freedom.  I wanted to set my own schedule, work wherever I wanted and be able to live life on my terms and not have to ask a boss for time off.  I’m sure your dreams are similar, but our method of achieving these dreams may be vastly different. For me it’s through photography, but for you it could be coaching, software development, or writing.  Regardless of the avenue you pursue, you have created a plan that will assist you in reaching your dreams; a plan that will create a promising future.

Unfortunately, there will always be ebbs and flows in business.  Oh, we all wish it was a straight, upward trajectory to success, but that seldom (probably never) happens.   Moreover, if you don’t take a step back and evaluate your business during those rough patches, you may miss out on valuable information that can help propel you out of that rut and set you on a track to success.  

Now, there could be many reasons your business is experiencing a current downturn.  It’s also quite possible that you’ve already started looking into the typical avenues, but I want to alert you to a possible secret gremlin….your stock photos.  It’s possible that the stock photos you’ve been using are hurting your business. So, if you’ve hit a plateau or have been in a rut, now’s the time to take a serious look at your visual brand.

Please, don’t get me wrong….I’m sure the stock photos are beautiful!  That’s not what I’m asking or assessing here! 

So, what am I asking?  Keep reading, I promise you'll find out!

Your Visual Brand Image

Ok, so let’s take a quick look at your visual brand...here’s just a few of the questions I want you to consider...

1. How many times have you seen the same stock photo on someone else’s website, ad or social feed...any social media platform?  

Think about it….I know it’s happened to you before.  You’re scrolling through Pinterest and you see your pin come up and think , YAY!! But, then you look again and realize, ummmm no…..it’s someone else’s who happens to be using the same photo.  

OR

The more likely scenario happens...you don’t even realize that you’ve seen a different offer, strictly because you thought you’d already seen it.  When in fact, what you saw was 2 different offers by 2 different people using the exact same image.

2.  How well do the stock images you’re using convey your brand’s true identity and story?

If the message in your image and the message on your website aren’t in sync, you will be totally confusing your potential customers.  So consider the 3 words you want customers to relate with your brand and look at your photos. Do they match?

3. Is you brand look/feel/vibe consistent?

One of the biggest problems I hear from entrepreneurs using stock photos, is that they find pink, but it’s not their pink.  Or they find great photos, but they don’t quite fit with the edgy feel they’re going for. So, take a look at the photos you’re using.  Are the colors the correct colors? Do the photos all seem consistent with the overall vibe? 

That was just a few of the questions you’ll need to consider when you look at the photos on your website, on your social media channels and on your ads!

Here are a few more things you’ll need to consider...

A stock photo will never:

  • Create a lasting impression for YOUR brand  

  • Help catapult your biz to the next level

  • Compel your ideal customer to stop and check out your offer

So you’re probably wondering….what the hell am I going to do now?!

custom photos | visual branding | visual brand image | visual brand assessment | entrepreneurial goals | custom stock photos | branded photos |

Custom Photos to the RESCUE!

Don’t worry! What you need are custom photos!

Custom photos will capture your brand’s exact vibe, your brand’s exact color, and tell your brand’s exact story….no words needed.

Custom photos will easily attract your ideal custom, stop them from scrolling, and will create a lasting impression!  It’s those lasting impressions that will is build the know, like and trust factor that will create raving super fans!!

Want to know the best part about having custom photos?  It’s that you can post them everywhere!! You can put them on your website, social media covers, ads, webinars, courses, and MORE!!

AND

You’ll have the piece of mind that no one else will be using YOUR photo to promote their brand.

It’s YOURS and YOUR BRAND and it will stand out as uniquely that….YOU!!

Are custom photos more expensive than stock photos?  

Well, of course they are, but you are getting a photo that can no longer be sold to anyone else...nor should it be because in order for the photo to be truly your brand, how can it also be anyone else’s brand?  No one else can be you!!

Plus, you’ll be using the custom photos to commercially market you business in order to make money and live the freedom lifestyle you’ve been dreaming of!!

So, by investing in yourself and your business through custom photos, you’ll be standing out from the crowd, attracting your ideal clients and creating more leads that will propel you out of the rut and will bring you closer to your freedom based dreams!  

So, how does that sound?  Pretty amazing, right?!  I thought so. 😍😉😚

Are you ready to up-level your business and create the freedom lifestyle that you've been dreaming of?

Let's get started with a free visual brand assessment! Sign up below!

Free Visual Brand
Assessment

Not sure if your visuals are consistent with your message? Sign up for a free 15 minute call to find out! 

>