The 40 over 40 Campaign:  So Much More Than A Photoshoot

Let’s get one thing straight...the 40 Over 40 campaign isn’t just about getting pretty pictures. It’s a powerful, personal, joy-filled celebration of women who are stepping into their light, owning their stories, and saying, “I deserve to be seen.”  So, in other words...it's a movement!

And you? You belong in it!

Whether you're 41 or 74, thriving or rediscovering yourself, this experience is designed to remind you that life after 40 isn’t an afterthought, it’s a masterpiece in progress!

You Choose Your Experience

One of the most beautiful things about this campaign is how customizable it is. This isn’t a one-size-fits-all kind of session. You choose what speaks to you:

• ✨ A beauty session with soft glam, timeless portraits, and a touch of elegance
• 💼 A branding session that shows off your professional power and personal confidence
• 💋 A boudoir session that lets your sensual side shine — moody, sultry, playful, and 100% in your control
• Or a mix of all three! You can express all the layers of who you are. 

No two sessions look the same because no two women are the same. We’ll design  together to fit you.

You’re In Control of What Gets Shared

You don’t have to bare it all (unless you want to!). Every participant agrees to let me share at least two images in the final campaign magazine and gala presentation, but which two? That’s up to you!

If you'd prefer to keep your boudoir images private, we can create a few fully clothed portraits at the beginning of your session just for this purpose. You always have the power to decide what the world sees. This is about celebrating you, on your terms.

The Magazine & Gala

Once all 40 incredible women have been photographed, the project culminates in two magical moments:

The 40 Over 40 Magazine

Every participant will be featured in a printed magazine that celebrates one of their images and their story including the real, beautiful, inspiring truth of who they are.

The Gala: A Night to Remember

Then, we get fancy. You and a adult female guest of your choice are invited to an unforgettable gala where you’ll walk in as a guest and leave as part of something bigger...a community of empowered women who said yes to themselves!

Even better? The gala will benefit Girls on the Run NWI, helping young girls in our community build confidence, connection, and strength...just like you’re doing by being part of this campaign.

It’s More Than Photos. It’s a Movement.

There’s something powerful happening here. It’s not just about the makeup or the outfits or even the camera. It’s about rewriting the narrative of what it means to be “over 40.”

It means more confidence, not less.
More freedom. More fun. More you.
And yes...it means it’s finally your turn to be in front of the camera instead of behind it.

If you've ever thought, “maybe someday,” consider this your sign:
That someday is now!